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The Election in New Babel

Brian James

If, as Marshall McLuhan once said, ads were the greatest art form of the 20th century, then perhaps text related to targeted advertising could become literature in the 21st. In the logic of the current era's media, governing coalitions are not monolithic blocs made up of voters with a shared political vision. Increasingly, they are fragmented demographic slices, often at odds with one another, but nudged in the same direction consensus, but rather the handful of swing voters who can decide a national election.

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2020

©Brian James

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